Superb Digital is a digital marketing, web design and SEO agency based in Bristol’s eclectic Tobacco Factory. We work with both brands and SMEs to help maximise your online potential. We don’t believe in a one size fits all approach to digital marketing. That’s why we work closely with you to provide a combination of web design, SEO and PPC to achieve your business goals.
Working with an SEO agency should be a transparent and collaborative process, that’s why at Superb Digital we don’t hide behind the numbers and technical jargon, we provide insightful interpretation of your data along with creative and tailored SEO strategies.
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SEO
PPC
Content Marketing
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We love talking about digital marketing strategy and SEO. Tell us a bit about your business and we’ll call you back to discuss how we can help.
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96% Increase in Leads for Bristol & London Based Video Production Agency
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33% Increase in Leads for Branded Merchandise Company
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You only have to look at the statistics below to realise how important search engines are to all our daily lives. Many businesses are reliant on the steady stream of sales and enquiries they receive through being found online.
of business owners with an SEO strategy said it improved their bottom line
of marketers are actively investing in SEO
of marketers say improving SEO is their top inbound marketing priority
of B2B marketers say that SEO generates more leads than any of their other marketing initiatives
of B2B marketers say SEO has the biggest impact on their lead generation goals
of commercial buyers begin their research with generic Google searches
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1. Consultation: Exemplary SEO requires effective communication. It’s why we always begin by asking questions in order to understand your business, your unique selling points and the problems you solve for your clients. We’ll use this initial consultation to explain our process in more detail as well and establish goals and KPIs so we can track and measure the ongoing progress of your campaign.
2. Website Audit: A website audit has several functions, but in short it allows us to uncover any issues which could be a barrier to your ongoing search performance. These can include technical, content and backlink issues. We can either fix these issues ourselves or work with your in-house team or web developer. As part of your website audit we will also conduct competitor research.
3. Keyword Research: The keyword discovery phase determines the best non-brand terms to optimise your website to capture the most relevant traffic likely to turn into customers. The results form the framework for both the on-page content optimisation and the blog content and guides we’ll create to position you as a thought leader and go-to source in your area of expertise.
4. On-Site Optimisation: Also known as on-page optimisation, this is a continual process of optimisation and refinement across your entire website. We’ll establish your key ‘landing pages’ and use various tools to measure and analyse the impact of our changes to these pages on your search engine rankings. We’ll then use this feedback for further improvement, constantly monitoring and optimising to ensure your website continues to deliver traffic and enquiries.
5. Content Creation: Based on our keyword research and also your own input, we’ll create a content plan and begin producing a regular flow of authoritative, relevant and shareable on-site content. This could be in the form of overhauling existing pages like your homepage or product/service pages or creating completely new pages, blog articles and ‘cornerstone content’.
起点加速器打不开 As well as creating the necessary on-site signals to improve your search presence, we’ll also look to build off-site signals as well. This primarily takes the form of link building which we do through a combination of tactics, including publishing content on highly relevant websites and blogs in order to link back to key pages and blog posts on your website. The compound effect of this content distribution and link building will help establish page and site authority and position you in front of new audiences.
7. Reporting: As we’ve said above, communication is key to great SEO, which is why we make it a priority to keep you in the loop on progress and also challenges ahead by providing you with regular reports. These will detail the previous month’s activities and their impact on rankings, organic search traffic and goals achieved. We’ll also set out the plan for the month ahead and how you can play a part.
What is SEO?
SEO (search engine optimisation) describes the process by which the authority and relevance of your website is increased for particular search queries (keywords). Search engines want to show users the best and most authoritative pages for their searches. SEO is about building your brand online and demonstrating you are the go-to authority for your products or services. Over time you will see increased rankings for your website and an increase in traffic and sales or enquiries.
SEO is almost certainly more effective when it’s built into a project from the ground up, but that’s not to say the search engine rankings of an existing website cannot be greatly improved without expert SEO help.
In other words, it pays to come and talk to us before you start building your website….but it’s certainly not a prerequisite.
How does SEO work?
There are 5 core signals that we influence to improve search engine optimisation. Content, Technology, Backlinks, Social Signals and User Signals. It’s not enough to just have the right keywords in the right places anymore. You need to develop great content that is genuinely useful and that people want to read and share.
The keywords you select and optimise for will have a huge impact on the success of your SEO campaign. Start off with keywords that are too competitive and your campaign may be too time-consuming and costly to be realistic. Choose keywords that don’t have enough search volume and when you do rank top of Google you won’t get a return in the form of sales and enquiries.
Your website and content need to be promoted in order to increase backlinks. Where another website links to yours. This is like a “vote of confidence” in your website and content. Not all backlinks are equal, whilst it is important to have backlinks from a variety of different websites; spending time on developing links from high-quality relevant websites is the ultimate goal.
Ensuring your website works and loads quickly across multiple devices and reviewing how visitors engage and use your website allows us to constantly refine our approach and gives you the broadest possible visitor appeal. Search engines are looking at all of these factors and will reward websites that offer great value to their visitors with higher rankings in the search engine results.
SEO Agency Q & A
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An SEO agency is a digital marketing company who specifically optimise websites to increase its “online visibility”. This means that more people will see the website, generally speaking whilst using a search engine, such as Google or Bing. The end result of being found online more easily means more relevant website traffic and more sales or leads – depending on what your goal is.
This can be done by either in the “organic or natural results ” (those without a little AD symbol) or by using PPC or pay-per-click, these will be the results at the very top of the search results.
For an SEO agency to carry out their work effectively you’ll need to have a good idea of several things. Such as, your target market, the services or products you offer, what makes them and you unique and the value of a customer to your business.
An SEO agency will have staff with varied skills, such as marketing strategy, web development, copywriting, link building to name just a few and whilst SEO is not rocket science the mix of skills and experience a serious SEO agency will have at it’s fingertips makes them invaluable to both business owners and marketing managers.
How much does SEO cost?
Good SEO is not cheap or quick so it’s important to have a good understanding of your end goals and core business information such as lifetime value of a new customer.
Knowing this information means you can set and maintain a realistic budget. One you can afford and one that’s going to get you results.
The single biggest reason that SEO “fails” is that people give up too soon. They have unrealistic expectations or how quickly things will happen and of exactly what’s involved to get a coveted top spot.
Do I need SEO?
There are very few businesses that could not benefit from SEO. But SEO can be different for different types of business.
An SEO campaign for a small business looking for local customers will be very different to a campaign for a well known brand with a large website. The former will likely have very little traffic to start with and will need to build authority through content and backlinks whilst a large brand website will probably have a lot of traffic already and so it’s a case of looking for opportunities to improve traffic even further – through the targeting of new keywords to using Google’s rich results.
Is it worth paying for SEO?
You don’t have to. If you have the time and inclination you could do it yourself. However, SEO is very specialist and there are no courses that “teach” you SEO beyond the basics and theory. When you pay for SEO you’re buying the expertise and experience of an SEO agency or an SEO consultant.
It’s from that experience that an SEO expert can diagnose what’s required to get a website ranking and improve it’s traffic. They’ll be up to speed on the latest search engine developments that your business can capitalise on.
SEO is not always straightforward and an experienced SEO company will have plenty of tactics in case things don’t go according to plan or if an update sets you back.
They’ll also be transparent enough to keep you in the loop.
How to choose an SEO agency?
This is a very good question and one that requires a fairly detailed answer, so check out this blog How to choose the right SEO agency for you.
But to summarise, it’s about experience, in-house or outsourcing, regular communication, realistic expectations and goals.
Obviously watch out for totally under or overpriced services. If it seems too good to be true then it probably is. In the same vain watch out for over promise. These are tactics used by some companies to win your business then only a few months later you realise you’re not getting any results.
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As we’ve said SEO is not quick and so your early reports will have lots of actions completed and probably not a huge amount of page 1 results. Look at medium and long term trends in rankings, traffic and revenue / leads.
If traffic is increasing but that’s not leading to more sales and leads then there could be something wrong with your website or it’s content. Speak to your agency and if they haven’t already they can put a plan into action to solve it.
Is SEO dead?
We hear this one all the time. In our experience the answer is no. It’s just evolves. SEO today is very different to what it was 15 years ago. There are some aspects which have and always will be important, such as your websites content and links. But search engines over time have changed the weighting they give to certain elements and they’ve even introduced new features or technology such as featured snippets, rich results and voice search.
So long as people need to search for things online there will always be search engines and whilst there are always search engines there will always be a benefit to being easily found for the services and products you offer.
SEO Marketing Insights
As digital marketing and SEO experts we believe in sharing our knowledge to empower business owners and marketers to make informed decisions when it comes to online marketing. You don’t have the time to become an expert in everything but we hope you can give you a head start in our blog.
Digital Marketing in Bristol
Unless you’ve been living under a rock for the last few years it’s hard to miss all the plaudits and accolades being heaped on Bristol.
Bristol stacks up pretty well against other UK cities and running or starting a new business is no exception. Bristol has the 4th highest number of new startups per working population (93.7 per 10,000 to be exact).
And with two good universities (Bristol Uni & UWE) producing plenty of fresh talent with new and innovative ideas there’s a ready made workforce to tap into.
Being the 10th largest city in the UK, Bristol, with a population close to 500,000 is a thriving hub with great business variety whether that’s tech, food or finance to name but a few.
So with not only a great indigenous population there’s also the visitors to think about. Figures show that 13.6m day visitors came to Bristol in 2018, along with 21.m domestic staying trips and over 570,000 international staying trips (thanks smallbusiness.co.uk). The visitor economy in Bristol and South Gloucester is valued at £1.3bn.
With all of this potential it’s extremely important to to make your business stand out from the crowd, demonstrating a passion for what you do, a deep understanding of your customers needs, great branding, an intuitive website and of course visibility where your customers look for services whether that’s a search engine, social media platform or the local farmers market.
Proud Supporters of Bristol Charity
Superb Digital are proud to support St Peter’s Hospice, a Bristol charity caring for adults with life-limiting illnesses. Their aim is to improve the quality of life and death while extending care and support to their families and loved ones. They provide physical, psychological and spiritual care for patients in their own homes as well as at the Hospice. They also teach other healthcare professionals about how to care for people at the end of their lives.